Our partners

Discover the partners of BAD+ 2024


Alienor Capital

A leading independent Wealth and Asset Management firm, Alienor Capital was established in Bordeaux in 2007 and is regulated by Autorité des Marchés Financiers (AMF), the French regulator. Alienor Capital caters to entrepreneurs, family offices, institutions, and corporates in their financial investments.

Its investment team has gathered decades of experience in financial markets enabling them to manage efficiently several mutual funds and mandates on all asset classes and providing a very wide range of investment solutions. Alienor Capital also advises his clients on their overall financial thinking and wealth management.




Established in 2002 as the market opened up to competition, Artcurial swiftly emerged as the leading French auction house. Since then, it has consistently innovated with dynamism, introducing new specialties such as design and urban art, which have garnered tremendous success. 

Today, as a multidisciplinary auction house, Artcurial has attained international acclaim, solidifying its prominent position in the art market. With four major auction locations in Paris, Marrakech, Monaco, and Switzerland, it achieved a record turnover of €217 million in 2023, a milestone since its inception. 

The passion for artworks and collectibles is fully expressed within Artcurial, encompassing a wide array of specialties from fine arts to decorative arts, including automobiles, jewelry, watches, fine wines, and spirits, spanning over 25 categories of expertise. 



Located in the heart of Bordeaux's historic center, Badie is the go-to destination for wine enthusiasts. With 3,500 carefully curated selections sourced directly from estates, we offer a diverse range of vintages and formats, including champagnes from prestigious houses and artisanal winemakers, appellations from all French regions, wines from around the world, and top-tier spirits. 

Established in 1880, Badie has been owned by Duclot, Marchand de Grands Vins, since 1991. Duclot also owns L’Intendant, the renowned wine cellar on Allées Tourny dedicated to Bordeaux wines. 


Carte Jeune

Carte jeune launches its mobile application.

Free of charge, it gives young people instant access to all the advantages offered by the Carte jeune, including a map of partner establishments and a calendar of outings. With this app, users can now easily keep their e-Carte and present it to partners to benefit from offers. 

The app also offers a new feature for parents: to simplify the management of their children's cards, a "family account" has been set up. Once the account has been created, parents can attach their children's e-Cards to it, so that they all have them at their fingertips. 

The application is now available on the App store and Play store. Users can register* or log in with their usual login details to access all the app's content. 

*The Carte jeune Bordeaux Métropole is available to young people under 26 living in one of the 21 participating towns (Ambarès-et-Lagrave, Ambès, Artigues-près-Bordeaux, Bègles, Blanquefort, Bordeaux, Bouliac, Bruges, Carbon-Blanc, Cenon, Gradignan, Le Bouscat, Le Taillan-Médoc, Martignas-sur-Jalle, Mérignac, Pessac, Saint-Aubin de Médoc, Saint-Louis de Montferrand, Saint-Médard-en-Jalles, Talence and Villenave d'Ornon).  


Bergonié Foundation 

Since 2011, the Bergonié Foundation has been supporting the Bergonié Institute, the only regional center dedicated to fighting cancer in Nouvelle-Aquitaine, through sponsorship activities. With the funds raised, the Foundation assists cancer patients by fostering research and innovation in the diagnosis and treatment of the disease. It promotes research into supportive care, a comprehensive approach aimed at ensuring the best possible quality of life for each patient in all aspects: physical, psychological, and social. 


Grands Crus Classés, Médoc & Sauternes 1855

The 1855 Bordeaux wines Classification

The 1855 Classification was created to present the most famous Bordeaux wines at the Paris Universal exhibition, at the request of Emperor NAPOLEON III. The responsibility for drawing it up was given by the Bordeaux Chamber of Commerce to the "Bordeaux Trade Brokers". The idea was to establish a classification based on many years of trade experience, which was the recognition for each estate of its Terroir and reputation. Naturally, the information came from the most reliable sources. 

Published on April 18, 1855, the Classification was therefore the confirmation of a market reality and its evolution over more than a century. 


Humblot Expériences

Humblot Expériences is a key player in event catering in the Nouvelle Aquitaine region, with ISO 20121 certification, and is the gourmet partner for your event. From a convivial business lunch to the boldness of a themed cocktail party, from a quirky business lunch to the hushed ambience of an exceptional dinner, the formats are diverse to create bonds and genuine moments of sharing. From 5 to 5,000 guests, the Humblot teams move their kitchens to create unique and tasty stories, around a gourmet and innovative menu. A family and culinary adventure imbued with modernity, which continues its journey in 2024 alongside Terres de Natures, a label of virtuous art de vivre. 



Founded in 1963, ICART has established itself as a benchmark school in the world of arts and culture. 

Thanks to a multi-faceted, innovative teaching approach that emphasizes action, collaborative work, professional encounters and new technologies, ICART trains the cultural managers of tomorrow in Paris, Bordeaux, Lyon, Lille and New York. 

Part of the EDH Group, ICART is a private institution of higher education recognized by the French Ministry of Culture, which delivers state-certified RNCP Level 7 (Bac+5) and 6 (Bac+3) qualifications.   


La Vie Bonne

La Vie Bonne is a DMC travel agency specializing in cultural and wine tourism. We offer a range of stays designed as retreats, art travel and artist residencies, in great châteaux of the Bordeaux vineyards, or by the ocean at Bassin d’Arcachon and Cap Ferret.

La Vie Bonne also organizes corporate journeys with cultural content, as well as tailor-made projects.

La Vie Bonne is a mission-driven company whose purpose is to create trips that highlight encounters and the dissemination of culture, contributing to sustainable tourism.


Mama Shelter

Located in the historic heart of Bordeaux, the Mama couldn't be in a better location for its uniquely atmospheric living space! All spaces are entirely decorated by Philippe Starck and his singular touch. The orchestrated madness on the ground floor immediately overwhelms everyone who enters the MAMA, inviting them to live the experience: a quirky boutique, giant table soccer, a live stage... In the restaurant, our Chef offers a lovingly-crafted, homemade menu, where quality and generosity are the watchwords. And of course, Mama's famous rooftop is the perfect place to enjoy a meal or a drink while gazing out over a unique panoramic view of the city.

Mama is waiting for you!



Located in the historic Chartrons district, the hotel has been completely renovated. It's ideal for a family getaway or a corporate seminar. You'll be delighted by its comfortable facilities: restaurant with terrace, fitness area, family rooms, spacious meeting rooms, garden - everything you need to work or relax. 

The Mercure Bordeaux Château Chartrons is strategically located in the city center, just a 5-minute streetcar ride from the Cité du Vin and the Bassins de Lumières. 


Petite Friture

PETITE FRITURE, design editor founded 15 years ago by Amélie du Passage creates unique and durable collections of furniture, lighting and decoration. 

Petite Friture has made a name for itself as a design editor like no other, a universe to live in with a wholly independent style and tone.  

Now available in more than 30 countries, the 30-strong team behind the independent french company has become more international with over 60 designers to its name and continues to push boldly forward to unearth new talents and to nurture a project with purpose.  

Petite Friture is proud to take a stand, seeking out the best solutions at every step of the way, using the right techniques and right people to better serve the planet and do something good. Petite Friture is more than just a design editor, it is a state of mind grounded in trust and optimism.  

Our ambition: contribute, through our collection to making good out of beau



For over 10 years, Sacerd'ART has been one of the leading names in art financing. Rapid intervention, adaptability, a sense of service and customer relations make Sacerd'ART a benchmark in the French art market. The quality of our work is underpinned by our long-standing partners, ensuring security, responsiveness and optimal financial terms. 


Seeko'o Hôtel

Walk along the Garonne to the new Warehouses area. After the line of restaurants and other trendy shops suddenly .... COLOSSAL emerges a Corian's iceberg, whose whiteness turns pink at sunset. 

Since its opening in 2007, this independent hotel designed by the Bordeaux architecture studio "KING KONG", caused much ink to flow in the news. Today, it is an integral part of the Bordeaux architecture and represents the city modernity. 

In 2017, the Seeko'o is getting a new look. The Designer, Patrice Viaud, revisits the avant-garde character and features of the hotel. He gives it a dimension of escape in total adequacy with its iceberg front facade : Blue like sea, green like nature, natural like wood and immaculate white for an intense and unique experience! 



Founded in 1990, SILVERA is a leader in home and business furnishings, with 16 showrooms in Paris, Lyon, Marseille, London and now Bordeaux. SILVERA features over 500 French and international design brands, numerous exclusives and an online sales site. Silvera offers design solutions for all office and living spaces.

Its resolutely cross-disciplinary offering brings all types of project to life and meets the furnishing needs of every individual.



Syndicat des Vins de Bordeaux

The largest vineyard of fine wines in the world. It represents over half of the vineyards in the Gironde region, with 4 colors and 7 Appellations d’Origine Contrôlée PDO ((Protected Designation of Origin). 7 good reasons to enjoy Bordeaux wines! 


Terre de Natures

Terre de Natures, a family and business project, is taking shape in 2019 under the impetus of Matthieu Gufflet, a committed and ambitious entrepreneur. Structured around three major pillars of the art of living - hospitality, viticulture and gastronomy - the label embodies its founder's vision: 'to provide experiences in touch with nature and in total disconnection'. Bringing together emblematic brands such as Mère Brazier, Château Guiraud, Humblot Expériences, etc., Terres de Natures now boasts over 26 estates in France, 300 employees and generates sales of around 30 million euros. 




Beaux Arts Magazine

Becoming an essential reference in the arts-focused press, Beaux Arts Magazine covers all the latest in French and international artistic and cultural news. With over thirty years of experience, the monthly publication has cultivated a dedicated readership among both seasoned enthusiasts and newcomers, guiding them towards becoming true art aficionados. From current art affairs in France to the discovery of new artistic expressions, you'll find it all within our pages. 

A high-end journal, Beaux Arts Magazine captivates with its wealth of information, diverse articles, and its aesthetic and graphical qualities. It keeps all stakeholders in the art world informed, from passionate art enthusiasts (artists, collectors) to those who have made art their profession. 


Bordeaux Métropole Convention & Visitors Bureau

The Bordeaux Métropole Convention and Visitors Bureau is the metropolitan agency responsible for promoting and coordinating the region's tourism and events sector. Alongside Bordeaux Métropole, it structures this destination strategy as part of the metropolitan roadmap adopted in March 2022, "Building, together, a recognized destination for responsible tourism". It operates within a rich ecosystem of exchanges and partnerships, enabling it to carry out all the missions entrusted to it.  


Ellipse Affichage

Ellipse Affichage Aquitaine specializes in indoor and outdoor digital signage. An advertising space agency based throughout the South-West of France, it offers targeted communication in high-traffic sites such as supermarkets, leisure sites (cinemas, golf courses, stadiums, etc.) and tourist sites (tourist offices, castles, museums....). Ellipse Affichage also specializes in large-format digital printing.



The most lifestyle-oriented of decor magazines... and the most sophisticated too! Trendy yet not just mainstream, decor that's not exclusively feminine, influential yet always elegant... IDEAT achieves a delicate balance by offering insightful information with a sense of camaraderie. From design and international architecture to interior decoration, contemporary art, photography, fashion, shopping, and urban tourism, IDEAT inspires curiosity about creators from the past, present, and future. Viscerally diverse. Unapologetically contemporary. Absolutely essential.  


Le Journal des Arts

Every two Fridays, Le Journal des Arts is the reference read for art and art market professionals. In its pages, you'll find news, investigations, analyses and reports to help you know and understand everything about the world of art and culture. And every day, on our website and via our newsletter, we keep you up to date with all the latest news in real time!


Le Quotidien de l’Art

Established in 2011, Le quotidien de l’art is the first digital daily newspaper dedicated to art and its protagonists. It is curated daily by a team of specialized journalists, along with a network of distinguished French and international contributors, offering a unique blend of responsiveness and expertise. 

Le quotidien de l’art provides the day's essential information, covering announcements, appointments, and outcomes of key moments in the art market (such as sales and fairs), as well as exclusive previews of exhibitions in museums, galleries, art centers, schools, foundations, and associations. 



RFM, the radio station for the Best Music, plays the greatest hits from the 80s to today: from Jean-Jacques Goldman to Vianney, including Pink, Calogero, Queen, Indochine, and Louane... 

RFM also brings joy, great deals, and gifts from the moment you wake up. Between 12 pm and 4 pm, our hosts keep you updated on what's happening in Gironde and give you the chance to win tickets to the region's biggest events. Whether you're coming back from work or enjoying the weekend, RFM keeps you company with music and interviews from the greatest artists. 



Wallpaper* is the global design authority, leading the way in architecture, design, art, entertaining, beauty & grooming, transport, technology, fashion, and watches & jewellery. Founded as a print magazine in 1996, it has evolved into a multi-channel media brand. With a strong track record of discovering next-generation talents and creative matchmaking, Wallpaper* is at the forefront of the global creative community. It continues to change the way the world thinks about design.