The BAD+ Bordeaux Art + Design fair
Launched in 2022, BAD+ Bordeaux Art + Design is a week-long event dedicated to contemporary art, bringing together all those involved in the cultural and economic life of Bordeaux and the surrounding area.
2026 targets
BAD+ at a glance
ART AND DESIGN MEET IN BORDEAUX
BAD+ Bordeaux Art + Design puts art and design at the heart of everyday life, supporting the diversity of emerging creation. It's a timeless opportunity to take the time to see and revisit, discover, exchange, understand and retrace your steps.
A UNIQUE POSITIONING IN ART AND THE ART OF LIVING
Art is conceived as part of the art of living. That's why BAD+ Bordeaux Art + Design offers a rich program of visits to discover the region and works that are rarely accessible.
A high-profile event
The art and mainstream media for an optimized national and international visibility
- Digital campaign: 3.1M visitors
- Digital medias: +500.000 high networth individuals potential audience
- Trade and art press: 265M readers and qualified audience
- Press relations: 41 journalists visited BAD+, 53 accreditations issued
- Direct marketing: +7.000 BtoB contacts, +20.000 visitor contacts
- Meeting with journalists : one press meeting in Paris, a two-day press trip to BAD+
- Urban advertising: 1M potential contacts